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The Florida Retail Federation is predicting a robust holiday shopping season this year, with FRF President/CEO Rick McAllister projecting a 4 1/2 percent increase in sales over 2014.
“It’s going to be a good year,” said McAllister in a statewide conference call with media outlets.
Noting that 30 percent of annual sales take place in the critical holiday shopping season of November and December, McAllister says the next 61 days are “critical” for the state’s retailers, but expects business to be brisk in major cities around the Sunshine State.
A few data points released in the call include:
17 billion…
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