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Email insights: “Unprecedented demand” for coverage through HealthCare.gov

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Ahead of a Thursday deadline, the White House is rolling out an Obamacare enrollment push this week, touting a sign-up contest and messaging hard with interviews and e-blasts.

“There are less than two days remaining for consumers to sign up for coverage that starts on January 1 through HealthCare.gov and we are seeing unprecedented demand,” emailed Lori Lodes, director of the Office Of Communications with the Centers for Medicare & Medicaid Services.

“The energy is outpacing where we were last year ahead of the December 15 deadline. In fact, demand on HealthCare.gov and at the call center is running ahead of last…

Read the full story at Florida Politics.


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